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Lessons learned from MarketingExperiments
Analysts at MarketingExperiments reviewed the important lessons they learned from this year’s most telling experiments. Tests focusing on areas like offline and online integration, traffic source...
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Are Super Bowl XLV Commercials Worth It?
More than 106 million people watched the New Orleans Saints’ victory over Indianapolis in the Super Bowl. Fox was charging about $3 million for 30 seconds of ad time during Super Bowl XLV. Is this...
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Infographic: Is Content Marketing Traditional Advertising’s New Rival?
Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best? The data for this...
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Infographic: How Agencies Allocate Online Media Budgets
Did you know? Search advertising accounts for 46% of all online spending! Display just 24%. Top 10 US online ad properties reach more than 72% of Americans who use internet. 10% of online spending...
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What is the Share of Eastern Europe on World Online Ad Speding?
Eastern Europe, according to eMarketer, accounts for 2.7% of world online ad spending in 2010. North America will continue to draw the greatest share of online advertising spending of any region, with...
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Infographic: Advertising from 4000BC till 2012
Do you ever wonder, what did the first ad look like? This Infographic from CopperBridge Media, describes the progression of advertising methodology and medium from its early stages. Thx for the...
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Infographic: The History of Advertising
Infolinks published an extensive timeline of advertising and its evolution. From 2000 BC to the year 2011. Enjoy:
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How Do Marketers and Agencies Measure Multichannel Influence?
Findings from Econsultancy and Google Analytics suggest the majority of marketers worldwide failed to use attribution models that properly describe the influence of each ad format and marketing...
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Romanian Media Landscape: Internet is Behind TV in Ad Spend
Romanian media agency Media Fact Book, came with ad spending estimation for 2012. Total ad spend will probably drop by 6 million to 303 million Eur. TV still remains the strongest medium with 64.7%...
View ArticleSummary of Cannes Lions Winners
Cannes Lions is the world’s biggest annual awards show and festival for professionals in the creative communications industry. Here is a small presentation of 2012 winners. Cannes Lions 2012 View more...
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